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PageRank™

PageRank™ (PR) is a number from 0 to 10 that represents how important a page is on the web. A PR of 0 is a low or bad ranking while 10 is a high or good ranking. Google developed the concept to improve search results.

How it Works

The premise is that when one page links to another page, it is effectively casting a favorable vote for the receiving page. The more links to a page, the more important that page must be. But the key element of PageRank is this: the more important a page is, the stronger the vote it casts for a receiving page. The importance of each vote (or link to a page) is determined when a page's PR is calculataed. This was Google's way of measuring not only quantity of links, but also quality of links. The result is better search results. This isn't the only method that Google uses to rank pages, but it is an important one.

How to Increase PageRank™

Do's

Increase the number of pages within the site
Limit the number of outbound links or use the no follow attribute
Create internal links from each page to every other page in the site
Work with other website owners to link to your site
For internal links, use only one URL for the home page (use only one of these: www.yourdomain.com, yourdomain.com, www.yourdomain.com/index.htm, yourdomain.com/index.htm)

Don'ts

Do not link to penalized sites and be cautious about sites with a low PR. (Linking to a penalized site or a site with a PR0 could cause your site to be penalized.)
Do not create identical or nearly identical pages just to increase pages and internal links.

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